Project — A New Standard for Renewable Packaging

Stora Enso Oyj is one of the world’s leading producers of renewable materials, operating at the forefront of the shift away from plastic packaging. The expansion of the Oulu mill, adding 750,000 tonnes of new production capacity, marked a significant moment for the company and for its customers across the food, beverage, and personal care industries.

As lead copywriter and editorial strategist on the content programme built around the launch, my work focused on communicating what that capacity meant in practice. A series of product pages across six end-use categories: dry food, frozen and chilled, chocolate and confectionery, beverages, and personal care, translated the mill’s expanded offering into language that felt clear, credible, and commercially relevant for brand owners, retailers, and converters looking to move away from plastic. Alongside this, the Oulu article brought a human dimension to the expansion, the people, the expertise, and the culture of food safety that make the production possible. Together, the work formed a coherent story: that this was not just a milestone for Stora Enso, but a meaningful opportunity for the customers it serves.